Tuesday, March 30, 2010
Online Communities: Suggested whitepapers & reports
The level of knowledge sharing in this industry has always impressed and inspired me to pass on what I've learnt. Here are a few recommended white papers and reports out there for those interested in community management, user-generated content and moderation.
Moderation in Social Networks
By: eModeration
Published: February 2010
Price: Free
http://www.emoderation.com/about/publications
eModeration have a number of brilliant white papers, a few of which are:
How to moderate teens & tweens; How to encourage participation and player loyalty in virtual worlds; Five techniques for creating safer environments for children.
State of Community Management
By: The Community Roundtable
Published: February 2010
Price: Free
http://community-roundtable.com/socm-2010/
"Community management is emerging as a critical discipline for managing social initiatives. The State of Community Management is our groundbreaking work in aggregating the best practices and lessons learned from our members, who have been leading the practice of community management in a variety of contexts – with B2B, B2C, marketing, support, and employee communities."
User-generated Content & the Law
By: Tempero (UK)
Published: February 2010
Price: Free
http://ow.ly/1r5VR
Although its focus is on UK law this whitepaper provides a fascinating insight into trials and legal precedents being set internationally in relation to UGC & the law. Brought to you by Tempero who provided outsourced moderation for 14 years worth of hours in 2009 *head explodes*
Guide to Community Management
By: ReadWriteWeb
Published: May 2009
Price: $299 (USD)
http://www.readwriteweb.com/reports/community-management/
"A team of five ReadWriteWeb researchers worked together scouring the web for hundreds of blog posts and articles about online community management. We curated that collection down to the very best articles, then excerpted the best talking points, data points, advice and reflection on key topics. We then wove all those nuggets of wisdom into a cohesive report, mixed with our own perspectives on often controversial topics. "
Good practice guidance for the providers of social networking and other user interactive services
(ok, so not a great title!)
By: Home Office Task Force (UK) on Child Protection on the Internet developed in consultation with ACMA.
Published: 2008 (be mindful of publication date when assessing legal information within)
Price: Free
http://police.homeoffice.gov.uk/publications/operational-policing/social-networking-guidance/
Online Community Research Network (OCRN)
By: OCRN
Published: The OCRN published six reports a year
Price: ranges from $295-$349 but some reports become free after 6 months. If you are a OCRN member ($795), reports are included in your membership.
http://forumonenetworks.com/section/research/published
Recent reports include: Online Community & Social Media Compensation 2009; Online Communities: Surviving & Thriving in the Downturn Economy; Social Media Ecosystems; Online Communitie: Metrics and Reporting
"The Online Community Research Network (OCRN) is a collaborative effort of online community professionals to better understand the principal challenges of building and managing online communities."
Facebook Fan Page: from zero to 40,000 fans
By: Mudo Media
Price: Free
http://www.mudomedia.com.au/
"How Mudo built the largest and most engaged branded Facebook pages in Australia"*
Although this is a white paper geared at social media marketers, there are definitely learnings to be gleaned. The example of how they turned negative criticism about the body size of models into a user-experience is a great one, especially in light of recent discussion surrounding Nestle's actions on Facebook. It would also be of interest to community managers working with Facebook groups, and digital agencies. It does set a great precendent for clever and successful brand engagement.
* ETA: According to a list published today by Laurel Papworth the Supre FB page sits at position 33 on a list of Australia's top 100 FB Fan Pages - based on membership figures.
I'd love to write a book-list but I'd have to call it "10 books I'd love to read if only my toddler would allow it".
What else should I read? I'm taking suggestions....
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Of course James, forgive me! They definitely deserve inclusion on the above list and are a great resource.
ReplyDeleteThanks so much for including our white papers in yr list Alison. I can vouch for some on this list and the others look really good - will def read them (as soon as 4 and 6 yr old boys on Easter holidays allow)!
ReplyDeleteGreat list Alison, very handy.
ReplyDeleteThanks.
Just adding one more released this week. Its presentation style format makes the 20-pages very easy to digest. It has some good tips and is focused on launching and marketing a new business community.
ReplyDeleteFacilitation & Engagement 101: tips on how to market and promote your online community
Igloo Software
Published: 8 April 2010
Length: 20 pages.
Price: Free
http://ow.ly/1y8di
Thanks for the mention Alison!
ReplyDelete